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Jefferson Washington Township Hospital Receives Donation of SNOO Bassinet for Fussy Newborns as part of National Program

June 3, 2020SNOO

Jefferson Washington Township Hospital’s Neonatal Intensive Care Unit (NICU) was the recent recipient of a specialized bassinet, called SNOO, aimed at soothing fussy babies.

The South Jersey-based acute care hospital had previously purchased two SNOO beds –developed by renowned pediatrician and author Dr. Harvey Karp - which had proven highly popular with the nursing staff, and highly successful in soothing newborns in the hospital’s NICU.

The SNOO bassinet – a combination rocker-white noise machine – is programmed to respond when a baby cries. In addition to calming a fussy baby back to sleep before the caregiver has to get up, the SNOO bed also swaddles babies so they can’t roll on their sides, preventing factors associated with Sudden Infant Death Syndrome (SIDS).

Dr. Karp, and his team at California-based Happiest Baby, Inc., decided donating SNOO units to hospitals was a way they could help as coronavirus overwhelmed healthcare facilities, resulting in staffing shortages. To date, more than 100 SNOOs have been given to hospitals throughout the U.S., Europe and Israel, with the goal being alleviating burdens on nurses, doctors and new mothers.

“The SNOO bed donation highlights the ‘silver linings’ we find during the COVID-19 crisis, with assistance being offered in the mot impactful, heartfelt ways,” says Jeffrey A. Dubnow, Associate Vice President of Development at Jefferson Health New Jersey. “Not only do babies and their care providers benefit from the SNOO bed, but the entire Jefferson system is uplifted by this type of selfless giving.”

In addition to Jefferson Washington Township Hospital, Thomas Jefferson University Hospital in Philadelphia and Abington Hospital – Jefferson Health have also received donated SNOO beds. Over the past few years, Happiest Baby reports the specialized bassinets have received positive feedback from nurses around the country who use them to help soothe babies withdrawing from opioids.

SNOO also has a program for former customers: if their child has outgrown a SNOO bed, they can email donate@happiestbaby.com, and ask for a FedEx Label to ship back their unit. In exchange for this donation, SNOO will send a hospital in need a brand-new one. The original SNOO bed will be sanitized and refurbished for its rental program for new parents.